iNova Philippines recently won the Marketing & Communications Initiative of the Year at the prestigious Healthcare Asia Pharma Awards 2025. This recognition celebrates the outstanding work of the iNova Philippines team and their powerful execution of the Difflam® Lozenges Study and the ‘Push Your Best Self Forward’ campaign throughout 2024.
In a market where meaningful engagement and health education matter more than ever, the Difflam® campaign stood out for its authenticity and relevance. Designed to inspire Filipinos to take charge of their personal health and wellbeing, the initiative combined science-backed insights with a compelling message of self-empowerment.
At iNova, this win is more than a moment of celebration. It is also a reflection of our purpose for delivering innovative products and meaningful initiatives. The success of the Difflam® campaign is a powerful example of the positive impact we can make in our communities.
As we look ahead, this award fuels our commitment to continue creating health solutions that not only work but also connect. The journey doesn’t end here. It marks the beginning of what’s possible when innovation meets intention.
