DermaVeen® latest national campaign, “Feel REAL good”, has been recognised as a finalist and shortlisted as ‘highly commended’ in the 2025 Kantar Creative Effectiveness Awards.
The campaign breaks new ground by giving real Australians a platform to share their personal skin stories by highlighting the everyday realities of living with sensitive, dry or itchy skin. With nearly 50% of women and 40% of men navigating real skin challenges. the “Feel REAL good” campaign features everyday Australians sharing their personal experiences, empowering others to take control of their skin health with confidence.
Speaking about the campaign, Andrew Jenkin, Managing Director of iNova Pharmaceuticals, said, “We are thrilled to see the campaign resonate strongly with Australians. DermaVeen® is a uniquely local success story, and this campaign reflects our deep understanding of the challenges people face in managing their skin health.”
The campaign marks a new chapter for DermaVeen®, which has seen strong organic growth and brand loyalty in the last three years. Today, the brand offers a comprehensive range of products across body, face, baby, sun, hair and eczema care and supporting Australians at every age and life stage.
Central to the DermaVeen® range is OATACTIV+®, a multi-action ingredient made from 100% natural Colloidal Oatmeal. It’s where the purity of nature meets the precision of science by soothing itch. This multi-action ingredient soothes skin prone to itch, hydrates and protects, and repairs the skin barrier.
Jenkin added, “We are committed to meeting the evolving needs of Australians and their families. That’s why we continue to invest in new product innovation and formulations designed specifically for sensitive, dry, itchy and eczema-prone skin.”
With the “Feel REAL good” campaign, DermaVeen® aims to empower Australians to take control of their skin health.
“This is an exciting new era of growth for DermaVeen®,” said Jenkin. “We look forward to expanding the range of our trusted skin health products in 2025 to meet the evolving needs of Aussie families.”
