It has been a milestone week for iNova as we celebrated Betadine’s 50th anniversary in Indonesia. With the theme #Unstoppable, the celebration honoured five decades of trust, care, and innovation and looked boldly toward the future.
The highlight of the week was a special event in Jakarta, where we officially launched the Betadine Docuseries in collaboration with NarasiTV. This series captured the brand’s journey, its impact on generations of Indonesians, and its continued evolution to meet modern health challenges.
Guests were welcomed with an immersive Time Tunnel experience, showcasing Betadine’s rich legacy and forward-looking innovation. From its roots in wound care to its expansion into throat and feminine health, the brand’s story came to life through a dynamic visual journey.
The event opened with a vibrant Ratoh Jaroe performance, a traditional dance from Aceh that brought energy, culture, and a strong sense of celebration to the occasion. The program featured a fireside chat with Dan Spira, iNova CEO, and a keynote presentation by Filomena Maiese, iNova’s Chief Global Brands and Innovation Officer. It also included a panel discussion featuring Dr Gia Pratama, Pak Benyamin Wuisan (iNova Country Head), and Yura Yunita, Betadine’s Campaign Ambassador in Indonesia.
We extend our heartfelt thanks to our trade partners, customers, team members, and the media for making this celebration truly remarkable. Here’s to 50 years of empowering healthier lives, and to many more milestones ahead as Betadine continues to be a trusted name in everyday health.
