To kick-off the partnership, the DURO-TUSS® Super Chesty Mascot donned the iconic red and white Sydney Swans scarf, engaging with fans and cheering on the team from the sidelines, for Opening Night at the SCG.
Speaking about the new partnership Andrew Jenkin, iNova Pharmaceuticals ANZ General Manager said, “We’re excited to be an Official Partner of the Sydney Swans in 2024.
“This is a strategic partnership between two brands with the same values. DURO-TUSS®, just like the Sydney Swans, have a reputation for toughness and reliability to get the job done.
“We could not think of a better partnership than the number one cough brand in Australia1, in partnership with the most supported club in the AFL2.”
Tom Harley, Sydney Swans CEO, backed this sentiment saying, “We’re thrilled to have DURO-TUSS® on board as part of the Swans family.
“It was great to see the DURO-TUSS® Super Chesty mascot engaging with fans at our season opener and cheering on the team as they embarked on the ‘March to the Match’ from Sydney Swans HQ to the SCG.
“We’re looking forward to an exciting year ahead with DURO-TUSS®.”
DURO-TUSS® is an ‘Official Partner’ of the Sydney Swans for the 2024 season. For more information on DURO-TUSS®, visit duro-tuss.com.
REFERENCES
- Circana Pharmacy Scan Sales MAT 14/01/24
- Roy Morgan 2023
